Calculators
Max CPC Bid Calculator
Find your maximum profitable cost-per-click from conversion rate and value per conversion.
How to use
1
Enter conversion rate
Add your average conversion rate as a percentage.
2
Add value & margin
Enter value per conversion and your target profit margin.
3
Get your max CPC
See your break-even and profit-target maximum bids.
Your maximum CPC
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Break-even max CPC
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Profit-target max CPC
Break-even = (conv. rate × value). Profit-target also reserves your margin, so bidding at or below it keeps each conversion profitable.