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PPC Metrics Calculator

Calculate CTR, CPC, CPM, conversion rate, CPA and ROAS from your campaign numbers in one place.

How to use

1

Enter your numbers

Add impressions, clicks, cost, conversions and revenue.

2

Read the metrics

CTR, CPC, CPM, conversion rate, CPA and ROAS update instantly.

3

Optimise

Use the results to spot what to improve in your campaigns.

Results

CTR
Avg. CPC
CPM
Conv. rate
CPA
ROAS